Queue x Meta
Advertising communications campaign.
The Brief
Queue is a new streaming service, powered by Meta, that hopes to compete with the likes of HBO, Netflix, and Hulu. Queue needs to draw new subscribers in with bold, cutting-edge content, like awAike.
Target Audience
Our target audience is aged 16 – 35 years old, of all genders. This audience will be in late high school, university, or recent graduates/young adults in the early stages of adulthood and career-building.
The Insight
Throughout history, humanity has always strived to obtain perfection, sometimes sacrificing individuality in the process.
The Idea
Reimagining Russian Constructivist and Italian Futurism art movements to realise a dystopic society where man and machine are completely intertwined by the introduction of ‘software updates,’ but for a human.
Client
RMIT University x Meta
Client Focus
Queue, Meta’s new streaming service
Role
Copywriting, insight research.
Credits
Baxter Kay, Louisa Reinke, James Campbell
Runner-up campaign selected by Meta representative.