Free Period x Libra
Communications campaign case study video.
2024
The Brief
Create an entry for the New York Festivals Advertising Awards, in the student category - “Positive World Change.” Any brand and issue connection can be used.
Target Audience
Australian High School Students with a Period, aged 12-16 years.
The Insight
1 in 3 Australian Teen Girls avoid sport whilst menstruating, consequentially developing negative associations with healthy exercise in the future.
The Idea
To petition Australian State Governments for a Free Period Pass, to be used once a term when the flow becomes too much and enact real change that supports women.
Client
RMIT University x New York Festivals Advertising Awards
Selected Brand
Libra Australia
Role
Digital Developer and Copywriting.
Credits
Baxter Kay, Maggie Gilby, Sally Feferkranz