Melanoma Patients Australia
Advertising communications campaign.
The Brief
Raise awareness for melanoma risk for recent immigrants and encourage the uptake of preventative behaviour through an integrative campaign.
Single-minded Proposition
Melanoma is dangerous but preventable – start reducing your risk right now.
The Insight
Studies have shown that individuals perceive the risk of sun damage more acutely when it comes to others. They may downplay or rationalise the risks to themselves, but when it comes to their loved ones the potential consequences seem more serious.
The Idea
Block the rays, protect these days. A protective layer of sunscreen means you’re protecting beautiful moments and memories with your loved ones.
Client
RMIT University
Client Focus
Melanoma Patients Australia
Role
Copywriting, Art Direction, Project Timeline.
Credits
Baxter Kay, Maggie Gilby